Brussels Hosts European Tourism Day to Promote "Slow Travel"

 The European Commission hosted European Tourism Day on January 26, 2026, in Brussels. The event highlighted a surge in "farm charm" and heritage hotel stays in Italy and Portugal, signaling a shift toward slower, culturally immersive travel.

The rise of experiential travel requires a shift in tour offerings. HPC Consultancy can help its clients in the tourism industry adapt to these "slow travel" trends. By developing tailored marketing strategies and unique, sustainable itineraries, we help you capture the interest of modern travelers who prioritize authenticity and heritage in their Italian and Portuguese vacation experiences.